Part II: Career Motivators - What Drives Me
Do not follow where the path may lead. Go instead where there is no path and leave a trail.
~Ralph Waldo Emerson
Knowing what you want in a career is better than following where a path leads. I have uncovered a few personal motivators by going through the book "Get the Job You Want Even When No One's Hiring."
In addition to motivation, one must find meaning in what they do. A meaningful job to me is one that helps people, has personal meaning and connection to your life, a job that comes naturally with not extreme efforts, is fun, brings lots of opportunity and challenge.
Here are a few of my motivators, many of which are tied to my career values.
- problem solving, finding an answer, research, solving hard problems, motivated to learn and solve difficult problems, finding the best solution
- teaching, helping, knowledge
- nice personality, smart
- communication skills
- saving money
Career Similarities and Differences
The differences between a scientific job and marketing research: you do not have to work with dangerous chemicals. Data sets for marketing can be larger and more complex than scientific data. Correlations tend to be weaker for measuring consumer behavior vs. scientific behavior.
Scientists are less concerned with the cost of doing research, where as market researchers are more concerned with the bottom line.
In general, I see marketing research as being a more people oriented job than a scientific researcher. Another career I am considering is product manager. Product manager involves more sales and is the most people oriented job of the ones I am considering. Finally the internet marketing job involves less people interaction, is more aligned with internet marketing, but involves the ability to respond to change quickly.
Product manager, marketing research and internet marking involve knowing the needs of the market. Knowing the market is not as readily translatable to the scientist's career. Both marketing research and internet marketing involve a lot of technology and writing skills. Product management and internet marketing are driven by sales and budgets.
Characteristics of a Scientist:
1. Inquisitive
2. Explorative
3. Persistent
4. Creative
5. Analytical
Characteristics of a Marketing Research:
- scientific method — observation, hypothesis, prediction, and testing.
- innovative ways to solve a problem
- multiple methods to acquire data and shy away from over-reliance on any one method
- base your research efforts on solid models
- relationship between the value of information and its cost
- clearly sees the market
- win-win-win for company, the product and the customers
- passion to sell great products
- empathy
- humility
- self-awareness
- tenacity
- decisiveness
- innovativeness
- confidence
- focus
- persuasiveness
- Adaptive/Pro active
- Should have TAS (think Ahead Systematically) approach
- Should know exactly the requirements of the business
- Recognize the long term goals
- has a personalized brand
- knows the needs of the market
- Should be able to write great content
- Traffic increase
- Maximize the budget